Cheltenham Ladies Day #ColourMeMarch 2015

Fashion at its very British Best…

Whether it’s an extra fine feather in your hat, or the very best kitten heels, it’s definitely time to brush the cobwebs off those fabulous outfits. For the chappies well, only their very best tweeds will do. Ladies Day at Cheltenham is always a day to don the Sunday best and always a time for dusting off the winter blues in time for the season ahead… An occasion to savour and to hopefully get on the winning streak.

Anyone and everyone will be at the Cheltenham Festival this week, you can talk cabbages and kings with celebrities, aristocracy and the common betting man. So don’t be surprised to see Zara Philips or Princess Eugenie…and their entourage! With a hot spot of celebrities and royalty many have homes in the Cotswolds, it’s a veritable who’s who of who’s hot to trot!

If hats are anything to go by the real action is on the track this week. A seven race card spectacular, featuring the Queen Mother Champion chase, a real test of stamina and breeding, and by that we mean the horses! Cheltenham has been run by the world renown Jockey club…founded in 1750 it was created as one of the most exclusive high society social clubs, …like a gentleman’s club of the Victorian era. Called Jockey and pronounced “yachey”…Very posh indeed! The clubs first ever meetings were held at the Star and Garter Pub in London’s Pall Mall… later moving to Newmarket, the home of British Horse racing. So if you think of Horse racing as being the predominate sport of the British Aristocracy you would be quite correct indeed it has governed by Royal Charter since Adam was a lad!   History Alert – The word Jockey comes from the medieval word Horseman or “Yachey” aka Jockey in modern speak! It’s only in the 20th century that Horse racing was more accessible to the general public.

The British Jockey club set the scene for the rest of the world to follow suit, and horseracing soon became the main stay all over the world.

The Queen Mother Champion Chase, is a steeple chase open to Horses over 5 years and older. Run on the old part of the course over a distance of 2 miles. Or in steeplechase speak 16 furlongs…or really mathematical 3,219 metres. There are 12 fences to be jumped. The most popular chase in the Hunt calendar and its always run on the second day of the Cheltenham Festival. Established by Her Majesty the queen Mother in 1959 it was originally called the National Hunt two mile champion chase, but on the occasion of The Queen Mother’s birthday it was renamed in her honour as she was a great champion of the sport. Now known as “Betway” Queen Mothers Champion Chase it still honours the Great lady of the nation.

What to wear at Cheltenham ~ Top style tips for her and him!

Her Individuality don’t be a dedicated follower of fashion, be a leader and show off your added accessories and a splash of colour.

Him be practical

Her Be brave when it comes to colour a little splash of colour is good for everyone’s mood. And do be a mad hatter!

Him Dress for the weather

Her Dress for the weather

Him layer up, remember you can always take it off!

Her add that extra touch of glamour always make an effort to be glamourous everyone loves a diva

Him Stick with tweed, after all its not Royal Ascot and it’s not June.

Her Umbrella… Don’t forget it, let’s face it it’s got a 50 percent chance of rain.

Him Come on chaps avoid those Roxy music style shiny suits. The only shine should be on ones brogues.  

This year’s Cheltenham, has gone veritably fashionable with Ladies Day on the 11th March. The campaign for #ColourMeMarch has been a social media success with tweets all over from fashionistas posting selfies with flowers. Well-known British flower company iflorist in association with Cheltenham has handmade 500 posies to give away on Ladies Day to lucky race goers. The flowers are part of an on-line campaign that sees Ladies on Race day tweet images of themselves with the flowers and uploading ‘selfies’ to:

  1. Upload your image to:
  2. Follow @CheltenhamRaces
  3. Tweet your entry to #ColourMeMarch